The way advisors market their services has changed over the years, from one-to-one word-of-mouth and cold-calling to mass market approaches across Instagram and LinkedIn. Having more options than ever is inherently good for advisors looking to grow their businesses – but understanding how to appropriately use each platform is a key to successful marketing and business development.
In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Jackson Wood, financial advisor and portfolio manager at Freedom Day Solutions, about how he and his firm have used podcasts, YouTube and Instagram to connect with NextGen investors in need of financial advice – and how it has accelerated the growth of Freedom Day in recent years.
Specifically, Mark and Jackson discuss:
The most frequently asked questions about financial planning and investment management from younger investors
How to effectively and efficiently create content that engages target audiences and clients
How smaller firms can see major returns on their marketing efforts and initiatives
Jackson is focused on serving his clients through diligent planning and brings a wealth of experience to many families, as a trusted advisor. He has always had an interest in investing and began his career as an advisor at Fidelity Investments in Salt Lake City, UT. Jackson moved to Idaho to raise his young family and was the founder of an independent registered investment advisor.
With the intense competition for talent in the wealth management industry, leaders of RIAs need to be more strategic than even when developing compensation, talent development and retention programs.
In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Brandon Odell, Partner and Director of Business Consulting at The Ensemble Practice, about the evolution of staffing and compensation in the RIA industry – and how the most successful firms are winning the war for talent.
Specifically, Mark and Brandon discuss:
How RIAs are changing the way they hire and train new employees with a focus on retention
How base and bonus compensation have evolved to ensure RIAs are paying competitively — without over-committing to long-term direct expense obligations
How RIAs are evaluating their organizational structures to align with future growth opportunities and client need
As Partner and Director of Business Consulting, Brandon Odell works directly with clients on strategy development and growth planning and serves as faculty for the Ensemble Management Institute, the company’s intensive program of business management classes for independent advisory firms. Brandon also contributes his research expertise to our ongoing efforts to benchmark the growth of the industry, including participating in the leading advisor compensation and staffing study, which Ensemble conducts in partnership with InvestmentNews.
The competition for new and experienced individuals in the RIA channel is at an all-time high. Employees of RIAs have more options and opportunities than ever before — requiring leaders of RIA firms to be acutely focused on the management of human capital, compensation, benefits and retention.
In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Brandon Kawal, Principal of Advisor Growth Strategies, on the keys to attracting, developing and retaining key talent in the RIA industry.
Specifically, Mark and Brandon discuss:
How ‘quiet quitting’ has impacted the RIA industry
What can business owners do to increase employee retention and satisfaction levels
Where RIAs can source new talent for new roles
How RIAs are re-imagining compensation, benefits and rewards
Brandon leads client engagements, thought leadership, and research. He is tasked with bringing insight, creativity, and analytical know-how to collaborate with and help our clients reach new heights.
Brandon enjoys writing about industry challenges and trends, especially all things millennial. He authors and leads the annual M&A research for “The RIA Deal Room” which was recognized as the Industry Research Initiative of the Year in the 2021 Wealth Management Industry Awards. Brandon has contributed to major industry publishers such as Wealth Management, Barron’s, Citywire, and ThinkAdvisor. Brandon has been recognized as a ThinkAdvisor Luminary in Dealmaking and Growth.
With markets no longer providing advisers with a wide number of opportunities to grow their assets, RIAs must be truly intentional about how they drive meaningful organic growth.
In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Jalina Kerr, Managing Director of Client Services for Schwab Advisor Services, on creating intentional growth strategies and how companies must adapt to the next generation’s wants and needs.
Specifically, Mark and Jalina discuss:
What companies can do create and manage intentional growth plans
How digital onboarding has changed the way advisors grow their clients base post-pandemic
What are advisors currently doing to accelerate their growth
How should advisors interact with the next generation of investors compared to previous generations
Jalina Kerr is the Managing Director of Client Experience for Schwab Advisor Services. Kerr’s team shapes the constantly evolving client experience with progressive technical and human resources designed to support the custody needs of a diverse advisor base.
Kerr began her career at Schwab in 1994 on the Advisor Services trading desk. During her tenure at Schwab, Kerr has held roles in client service delivery, operations, advisors in transition, strategy, and technology.
In 2016, AZ Business Magazine recognized Kerr as one of Arizona’s Most Influential Women. Kerr also serves on the Board of the Arizona Women’s Leadership Forum.
RIA mergers and acquisitions have been re-shaping the industry for the last several years. But after years of record deal-making activity, how have the declining market conditions and rising interest rates impacted RIA M&A in 2022?
In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Raj Bhattacharyya, CEO of Robertson Stephens, on the latest trends in the M&A market and how an increase in deals within the past year might impact the future needs and wants of buyers.
Specifically, Mark and Raj discuss:
The primary drivers and changes in 2022 M&A activity levels
How the types of deals and buyers are likely to evolve in 2023
Where Robertson Stephens sees opportunity in the RIA market
Key questions all sellers or potential sellers should ask prospective buyers during a deal process
Raj has over 27 years of experience in the financial services industry, leading large franchises across trading and capital markets.
Raj spent 17 years at Deutsche Bank, in both New York and London, in various senior roles. Most recently, he was the head of the Foreign Exchange Franchise in the Americas, as well as the head of the Latin American Markets business. Previously, while based in London, he ran Capital Markets and Treasury Solutions for Western Europe, which covered all European corporations and financial institutions for their financing, risk management and treasury needs.