Tag Archives: Talent

RIA Edge Podcast: Mercer Advisors’ Martine Lellis on Growth Through Talent Management



As organizations grow, employees from top-to-bottom need to be aligned and appropriately motivated — and recruiting new talent will be essential to driving and creating exponential growth.  

In this episode of RIA Edge, Mark Bruno, managing director at Informa Wealth Management, speaks with Martine Lellis, chief talent and administrative officer with Mercer Advisors, on human capital and talent management within the firm. Martine shares her extensive views on the intense war for talent in the RIA space, and dives into the evolving NextGen and G2 talent shift.

Specifically, Mark and Martine discuss:

  • The driving forces behind the demand for talent, and how Mercer views the competitive landscape in the RIA space.
  • What role does talent acquisition play in Mercer’s M&A strategy?
  • How firms are staffing today to support, manage and create growth
  • When thinking about NextGen and G2 talent, how does Mercer approach those conversations, and where are new talent pools emerging in the industry?
  • The role talent acquisition plays in Mercer’s overall M&A strategy

Listen to the RIA Edge Podcast

Connect With Mark Bruno:

Connect With Martine Lellis: 

About Our Guest:

Martine oversees Talent Management, HR, and Compliance at Mercer Advisors as well as leads cross-functional initiatives aimed at improving offerings for clients. Before joining Mercer Advisors, Martine was a Principal and both the Chief Operating Officer and Chief Compliance Officer at Sullivan, Bruyette, Speros & Blayney, an RIA in Mclean, VA.

Martine has a degree in Mathematics from Duke University and an MBA from Georgetown University. She’s a Certified Public Accountant (CPA) and a CERTIFIED FINANCIAL PLANNER™ professional. She consulted with Keir Educational Resources as a writer and instructor for CFP® exam review courses. In addition, Martine served as a member of the Schwab Advisor Services Technology, Operations & Service Advisory Board.

 


Merit’s Kay Lynn Mayhue: Building a National Wealth Management Firm



A small, but growing, number of influential independent advisory firms are on the fast track to becoming truly national wealth managers. M&A has been a tool that has allowed regional firms to expand their footprints, and Merit Financial Advisors is perhaps one of the industry’s best examples of how strategic M&A can be transformational – and ultimately lead to accelerated growth. 

In this episode of RIA Edge, Mark Bruno, managing director at Informa Wealth Management, speaks with Kay Lynn Mayhue, CFP®, AEP®, RFC®, president of Merit Financial Advisors, about her firm’s rapid growth in recent years. 

Kay Lynn offers a look under the hood at some of Merit’s recent acquisitions, while also providing more detail on the strategic partnership the firm formed with Wealth Partners Capital Group and a group of private investors led by HGGC. 

Specifically, Mark and Kay Lynn discuss:

  • Merit’s growth trajectory and plan to reach $10B in AUM
  • How Merit evaluates acquisition targets and opportunities
  • How Merit’s organizational structure is evolving to facilitate future growth
  • Insights into Merit’s 2022 pipeline and future M&A strategy

Connect With Mark Bruno:

Connect With Kay Lynn:

About Our Guest:

Kay Lynn Mayhue, CFP®, AEP®, RFC® serves as President of Merit, which oversees $4 billion* in RIA and brokerage assets under management. A seasoned veteran of the financial services industry with more than 20 years of service under her belt, Kay Lynn now shares her wealth of experience and refined leadership skills with the partners and team at Merit. She primarily focuses on the implementation of company objectives to advance Merit’s mission and to promote growth and profitability as an organization. She also oversees operations to ensure production efficiency, top quality, exceptional service, and cost-effective management of resources. Driven by results, Kay Lynn works tirelessly to implement, direct, and evaluate the organization’s operational and fiscal function and performance. Her critical expertise in succession planning has paved the way for countless advisors to achieve the future of their dreams, and secured Merit’s legacy as a firm that will continue to serve others for generations to come.


Wipfli’s Jeff Pierce: Strategies for Driving Quality RIA Growth



While every RIA has its own unique approach to adding new clients and talent, the top-performing firms share some common strategic approaches to accelerating and driving organic and inorganic growth. 

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Jeff Pierce, CEO of Wipfli Financial Advisors, about the keys to his firm’s march to $5 billion in assets. Jeff specifically shares his thoughts on how his firm is beginning to use M&A to  acquire both clients and talent that will drive future growth. In addition, Mark and Jeff discuss:

  • Creating consistent, scalable growth
  • The current “talent wars” in the RIA market
  • 2022 M&A opportunities 
  • Opportunities to add planning and advice services for Wiplfi’s accounting clients

Connect With Mark Bruno:

Connect With Jeff Pierce: 

About Our Guest:

When it comes to his client philosophy, Jeff says one key tenet has always been clear: Investing is about more than just money. It’s a guiding principle he reinforces across the business, emphasizing the importance of fostering client well-being beyond their financial lives. For Jeff, that means helping Wipfli Financial’s advisors create alignment between their clients’ resources, values and aspirations.