Tag Archives: Marketing

RIA Edge Podcast: Content is King: Jackson Wood on Creating Persona and Meaningful Marketing Opportunities



The way advisors market their services has changed over the years, from one-to-one word-of-mouth and cold-calling to mass market approaches across Instagram and LinkedIn. Having more options than ever is inherently good for advisors looking to grow their businesses – but understanding how to appropriately use each platform is a key to successful marketing and business development. 

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Jackson Wood, financial advisor and portfolio manager at Freedom Day Solutions, about how he and his firm have used podcasts, YouTube and Instagram to connect with NextGen investors in need of financial advice – and how it has accelerated the growth of Freedom Day in recent years.  

Specifically, Mark and Jackson discuss:

  • The most frequently asked questions about financial planning and investment management from younger investors
  • How to effectively and efficiently create content that engages target audiences and clients
  • How smaller firms can see major returns on their marketing efforts and initiatives

Resources:

Connect With Mark Bruno:

Connect With Jackson Wood:

About Our Guest:

Jackson is focused on serving his clients through diligent planning and brings a wealth of experience to many families, as a trusted advisor.  He has always had an interest in investing and began his career as an advisor at Fidelity Investments in Salt Lake City, UT.  Jackson moved to Idaho to raise his young family and was the founder of an independent registered investment advisor. 


RIA Edge Podcast: Brandon Odell on the State of Advisor Compensation & Staffing



With the intense competition for talent in the wealth management industry, leaders of RIAs need to be more strategic than even when developing compensation, talent development and retention programs.

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Brandon Odell, Partner and Director of Business Consulting at The Ensemble Practice, about the evolution of staffing and compensation in the RIA industry – and how the most successful firms are winning the war for talent. 

Specifically, Mark and Brandon discuss:

  • How RIAs are changing the way they hire and train new employees with a focus on retention 
  • How base and bonus compensation have evolved to ensure RIAs are paying competitively — without over-committing to long-term direct expense obligations
  • How RIAs are evaluating their organizational structures to align with future growth opportunities and client need

Resources:

Connect With Mark Bruno:

Connect With Brandon Odell:

About Our Guest:

As Partner and Director of Business Consulting, Brandon Odell works directly with clients on strategy development and growth planning and serves as faculty for the Ensemble Management Institute, the company’s intensive program of business management classes for independent advisory firms. Brandon also contributes his research expertise to our ongoing efforts to benchmark the growth of the industry, including participating in the leading advisor compensation and staffing study, which Ensemble conducts in partnership with InvestmentNews.


RIA Edge Podcast: Brandon Kawal: How to Win the War for Talent in the RIA Industry



The competition for new and experienced individuals in the RIA channel is at an all-time high. Employees of RIAs have more options and opportunities than ever before — requiring leaders of RIA firms to be acutely focused on the management of human capital, compensation, benefits and retention. 

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Brandon Kawal, Principal of Advisor Growth Strategies, on the keys to attracting, developing and retaining key talent in the RIA industry. 

Specifically, Mark and Brandon discuss:

  • How ‘quiet quitting’ has impacted the RIA industry
  • What can business owners do to increase employee retention and satisfaction levels
  • Where RIAs can source new talent for new roles 
  • How RIAs are re-imagining compensation, benefits and rewards

Resources:

Connect With Mark Bruno:

Connect With Brandon Kawal:

About Our Guest:

Brandon leads client engagements, thought leadership, and research. He is tasked with bringing insight, creativity, and analytical know-how to collaborate with and help our clients reach new heights.

Brandon enjoys writing about industry challenges and trends, especially all things millennial.  He authors and leads the annual M&A research for “The RIA Deal Room” which was recognized as the Industry Research Initiative of the Year in the 2021 Wealth Management Industry Awards.  Brandon has contributed to major industry publishers such as Wealth Management, Barron’s, Citywire, and ThinkAdvisor.  Brandon has been recognized as a ThinkAdvisor Luminary in Dealmaking and Growth.




RIA Edge Podcast: Schwab’s Jalina Kerr: How RIAs Can Grow By Design – Not Default



With markets no longer providing advisers with a wide number of opportunities to grow their assets, RIAs must be truly intentional about how they drive meaningful organic growth. 

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Jalina Kerr, Managing Director of Client Services for Schwab Advisor Services, on creating intentional growth strategies and how companies must adapt to the next generation’s wants and needs.

Specifically, Mark and Jalina discuss:

  • What companies can do create and manage intentional growth plans
  • How digital onboarding has changed the way advisors grow their clients base post-pandemic
  • What are advisors currently doing to accelerate their growth
  • How should advisors interact with the next generation of investors compared to previous generations
  • And more

Resources:

Connect With Mark Bruno:

Connect With Jalina Kerr:

About Our Guest:

Jalina Kerr is the Managing Director of Client Experience for Schwab Advisor Services. Kerr’s team shapes the constantly evolving client experience with progressive technical and human resources designed to support the custody needs of a diverse advisor base.

Kerr began her career at Schwab in 1994 on the Advisor Services trading desk. During her tenure at Schwab, Kerr has held roles in client service delivery, operations, advisors in transition, strategy, and technology.

In 2016, AZ Business Magazine recognized Kerr as one of Arizona’s Most Influential Women. Kerr also serves on the Board of the Arizona Women’s Leadership Forum.


RIA Edge Podcast: Raj Bhattacharyya: The State of Play in RIA M&A



RIA mergers and acquisitions have been re-shaping the industry for the last several years. But after years of record deal-making activity, how have the declining market conditions and rising interest rates impacted RIA M&A in 2022?

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Raj Bhattacharyya, CEO of Robertson Stephens, on the latest trends in the M&A market and how an increase in deals within the past year might impact the future needs and wants of buyers.

Specifically, Mark and Raj discuss:

  • The primary drivers and changes in 2022 M&A activity levels
  • How the types of deals and buyers are likely to evolve in 2023
  • Where Robertson Stephens sees opportunity in the RIA market
  • Key questions all sellers or potential sellers should ask prospective buyers during a deal process

 Resources:

Connect With Mark Bruno:

Connect With Raj Bhattacharyya:

About Our Guest:

Raj has over 27 years of experience in the financial services industry, leading large franchises across trading and capital markets.

Raj spent 17 years at Deutsche Bank, in both New York and London, in various senior roles.  Most recently, he was the head of the Foreign Exchange Franchise in the Americas, as well as the head of the Latin American Markets business.  Previously, while based in London, he ran Capital Markets and Treasury Solutions for Western Europe, which covered all European corporations and financial institutions for their financing, risk management and treasury needs.  




RIA Edge Podcast: Carolyn Armitage on The Importance of Succession Planning for RIAs



The number of advisors looking to execute a succession plan in 2022 has nearly doubled since the beginning of the year, according to the latest RIA Edge Study “Pulse Poll” released in September. What is driving this accelerated shift?

In this episode of the RIA Edge Podcast, Mark Bruno, managing director at Informa Wealth Management, speaks with Carolyn Armitage, head of Thrivent Advisor Network, about the importance of creating a succession plan—and ultimately, the best and worst practices for putting a formal succession plan in place. 

Specifically, Mark and Carolyn discuss:

  • What is motivating RIA firm leaders to execute succession plans now
  • Why it’s important to have a formal written succession plan
  • How to determine when it is the right time for the founder to exit—and the employees to take over
  • Who business owners are choosing as successors and the importance of ensuring cultural alignment

Resources:

Connect With Mark Bruno:

Connect With Carolyn Armitage:

About Our Guest:

Carolyn Armitage leads Thrivent’s newly crafted independent RIA, Thrivent Advisor Network. With her extensive experience in the wealth management industry, Carolyn’s strategic guidance will enable the next phase of development for the organization.

Her experience includes roles as an independent Financial Advisor, producing Branch Manager, the head of multiple wealth management teams such as HD Vest – now Advantax, ING Advisors Network – now Voya & Cetera, among others. She also led the Large Enterprise Business Management Consulting team for LPL Financial. Prior to her current role of heading up Thrivent’s RIA, Thrivent Advisor Network, Carolyn provided investment banking and consulting services, including valuation, expert witness, strategic planning and positioning, compensation, incentives, and equity sharing structuring, and internal and external succession planning to the industry’s most elite firms through the firm ECHELON Partners. 


RIA Edge Podcast: Lisa Salvi on The Secrets of Top-Performing RIAs



The RIA industry has experienced a significant amount of growth in recent years – but a handful of firms have found the keys to driving sustainable, long-term growth that will set them up for success in the future?

What are the “secrets” to becoming a top-performing RIA? In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Lisa Salvi, Managing Director at Charles Schwab Advisor Services, about the results of Schwab’s 2022 RIA benchmarking study, and offers insights into the human capital and professional management approaches driving the growth of the industry’s top firms. 

 Mark and Lisa discuss:

  • Benchmarking growth in the RIA channel and the drivers of growth for the top 25% of the RIA industry
  • The intense battle for talent in the RIA segment, and how top-performers are successfully recruiting and retaining talent
  • The positions and skill sets that are the most sought after in the RIA market – and how it aligns with current and future growth opportunities
  • From a compensation perspective, the labor market has influenced both compensation levels, as well as the structure of compensation packages

 Resources:

Connect With Mark Bruno: 

Connect With Lisa:

 About Our Guest:

Lisa Salvi is a member of the Advisor Services leadership team and is responsible for Schwab’s Business Consulting and Education offer. Her team develops and manages programs and one-on-one consulting engagements designed to help independent advisors make lasting and significant improvements within their firms by focusing on key business, technology, and cybersecurity issues. Salvi’s team leads the annual RIA Benchmarking Study, the Compensation Study, and programs that support the development of advisor talent through executive education and student initiatives. They also provide insights and tools that help the Advisor Services sales and support teams deliver outstanding client service to




RIA Edge Podcast: Brian Hamburger on the Battle for Talent in the RIA Channel



While M&A has been one of the most dominant themes in the RIA industry over the last several years, the battle for a limited supply of talent might be the defining theme of 2022. With compensation increasing for high-quality talent, a number of firms are finding it easier to acquire talent than it is to hire talent. How will this continue to play out over the course of 2022?

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Brian Hamburger, Founder of Hamburger Law Firm and MarketCounsel, about competition in the RIA industry and the future of the independent channel.

Specifically, Mark and Brian discuss:

  • The major driving forces behind the competition to gain talent
  • How top companies are retaining talent compared to other businesses
  • How the competition for talent has influenced compensation and incentives
  • What causes M&As to fail

Connect With Mark Bruno:

Connect With Brian Hamburger:

About Our Guest:

Brian is an entrepreneur, attorney, columnist, and outspoken industry advocate for independent investment advisers.  For the past 19 years, he has served at the helm of the MarketCounsel companies and the Hamburger Law Firm. Brian was named an Innovator in InvestmentNews’ 2020 class of Icons & Innovators and included in “The IA25: Investment Advisor Magazine’s Annual List of the Top Influential People in the Industry” in 2020.  In 2015, Wealth Management named Brian as one of the top thought leaders in wealth management saying, “Over the past decade, Hamburger has been the architect behind almost all of the highest-profile breakaway deals in the industry, helping advisors navigate the legal thicket of transitioning away from brokerages and into independent business models. 


RIA Edge Podcast: Jim Gold on Breaking the Mold in the RIA Business



Steward Partners Global Advisory has become one of the largest and fastest growing independent firms in the wealth management industry over the last several years. The firm has accelerated its growth through a unique blend of models for advisors – as well as ownership structure replicated by few other, if any, independent firms with more than 100 advisors. 

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Jim Gold, CEO and Co-Founder of Steward Partners Global Advisory, on the biggest drivers of growth within his business.

Specifically, Mark and Jim discuss:

  • How Steward Partners’ value proposition differs from other RIA firms
  • How Steward Partners evaluates M&A and recruiting opportunities, both quantitatively and qualitatively
  • What fast-growing RIAs are doing differently to achieve accelerated organic growth
  • How the RIA business has changed (and opportunities moving forward)

Connect With Mark Bruno:

Connect With GUEST:

About Our Guest:

Jim Gold serves as CEO, is a Founding Partner, a Board Member, and a member of the Executive leadership team at Steward Partners Global Advisory. He has extensive experience in the Financial Services industry, having held several Senior-level roles, most recently as Executive Director at Morgan Stanley. Prior to assuming his current role, Mr. Gold ran the Southern Connecticut Complex, headquartered in Greenwich CT. Mr. Gold spent 18 years with Smith Barney, beginning in 1995 as a Financial Advisor. He went on to hold numerous management positions at the firm, including National Training Officer, Assistant Branch Manager, Branch Manager, and Complex Manager. Mr. Gold received numerous accolades from the firm during his tenure, most recently he was recognized for his accomplishments in Diversity.


RIA Edge Podcast: Matt Cosgriff on the Journey to $2 Billion in AUM



Leaders of RIA firms have a number of strategic options to consider when evaluating organic growth opportunities. When your RIA is part of a broader national tax planning business, however, the opportunities for growing a wealth management business can be plentiful – provided you have the right strategies and processes in place. 

In this episode of RIA Edge, Mark Bruno, Managing Director at Informa Wealth Management, speaks with Matt Cosgriff, Director of Wealth Management at Bergen KDV, on the growth strategies used by Bergen KDV to expand its wealth management business into a firm that now advises on over $2BN in assets.

Specifically, Mark and Matt discuss:

  • How Matt and his group have been leveraging Bergen KDV’s accounting and tax planning businesses to drive scalable, repeatable growth
  • How Bergen KDV’s wealth business has also successfully leveraged custodial referral programs
  • The role M&A could play in Bergen KDV’s future growth in in wealth management
  • What is EOS and why are more firms embracing it within the wealth management space

Connect With Mark Bruno:

Connect With Matt Cosgriff:

About Our Guest:

Matt leads the wealth management group and is passionate about ensuring the team is constantly focused on its mission to positively impact the lives of its clients. As the group director, Matt works to ensure that the Private Client, Retirement Plan Solutions, and Investment Management teams are working diligently to exceed client expectations at every opportunity.

Matt holds a bachelor’s degree in economics with a concentration in finance from Saint Olaf College and serves on the Breck School Alumni Council. He is a CERTIFIED FINANCIAL PLANNER™ and a certified plan fiduciary advisor. Matt has been featured in numerous industry publications, most recently being named to the 2019 40 Under 40 class by InvestmentNews.