Tag: David Armstrong
RIA Edge Podcast: How WealthCrossing Grew From an EY Spinout to a $1.5B RIA

RIA Edge Podcast: How WealthCrossing Grew From an EY Spinout to a $1.5B RIA

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In this episode of the RIA Edge Podcast, host David Armstrong speaks with Andrea Broughton, CEO and founder of WealthCrossing, about the firm’s growth from an Ernst & Young spinout to a $1.5 billion RIA. Andrea shares how the firm grew through client referrals, built tax planning into its client experience, and recently expanded its growth strategy through branding and digital marketing.

The conversation explores WealthCrossing’s approach to financial planning and tax strategy, its recent rebrand, talent development, growth initiatives, estate planning and its evaluation of emerging technologies, such as artificial intelligence, while maintaining a strong focus on client service.

Key takeaways:

  • How WealthCrossing spun out of Ernst & Young 21 years ago in response to Sarbanes-Oxley regulations, and grew to $1.5 billion in assets without relying on acquisitions.
  • How the firm’s tax-centric approach to financial planning plays out in its hiring decisions and its team-based approach to each client.
  • What drove the firm’s decision to outsource tax preparation eight years ago, and then bring it back in-house five years later. 
  • Why after operating for 19 years without one, WealthCrossing partnered with a marketing firm, rebranded as “SBK Financial” and created a surprisingly high percentage of new client leads through digital channels.
  • Why Broughton and her team are taking a more cautious stance than many peers regarding AI integration into their technology stack, even while she personally uses AI tools for administrative tasks and individual productivity.

Resources:

Connect With David Armstrong:

Connect With Andrea Broughton:

About Our Guest:

As CEO and founder of WealthCrossing, Andrea leads the strategic vision and operational oversight of the firm. She specializes in delivering integrated financial services, including investment advisory, tax strategy, retirement, estate, and other financial planning services tailored to high-net-worth individuals and executives. Andrea is known for her client-focused approach, providing services that align with each individual’s goals and aspirations.

Prior to forming WealthCrossing, Andrea worked in the financial counseling practice at Ernst & Young, spending more than 10 years in Ernst & Young’s Boston and Richmond offices. Early in her Ernst & Young career, Andrea audited a number of Fortune 500 companies and mutual funds. She believes her prior work as an auditor has been invaluable, allowing her to look behind the numbers in evaluating investment and business opportunities for the clients’ benefit.

A magna cum laude graduate of Babson College with a Bachelor of Science in Business Administration, Andrea is also a Certified Public Accountant. She is deeply engaged in her Richmond community, serving as a current Board Member and former President of the Brookfield Foundation.

Outside of work Andrea enjoys playing tennis and spending time with her family.

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RIA Edge Podcast: How Taylor Matthews Built Farther to Boost Advisor Efficiency by Removing Platform Friction

RIA Edge Podcast: How Taylor Matthews Built Farther to Boost Advisor Efficiency by Removing Platform Friction

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It’s not surprising that tech-native firms see the wealth management industry’s high margins and sticky revenue, even with its notoriously disjointed and sometimes subpar tech stacks, and think, “Good business. But it could be better.” 

At the recent WealthManagement EDGE conference in Boca Raton, Fla., David Armstrong, director of editorial strategy and operations for the Wealth Management Group at Informa Connect, spoke with Taylor Matthews, co-founder and CEO of Farther, to explore how the firm is seeking to improve the advisor experience and increase the operational efficiency of wealth management firms with home-built technology. 

Backed by a handful of well-known venture capitalists, Farther is a “tech-forward” RIA where the user experience improvements are as much for the advisor’s benefit as it is for the client: The goal was to create workflow efficiencies for advisors that translate into increased time spent with more clients than is found at a typical RIA. 

Taylor outlines how Farther also supports advisors with built-in marketing, lead generation and operational support. The conversation touches on the firm’s philosophy, use of AI, Taylor’s thoughts on the business investment environment for RIAs, and what the future may hold for his team’s firm.

David and Taylor discuss:

  • How Farther’s technology was built from the ground up to solve daily inefficiencies that advisors face with disconnected tech stacks
  • Why returning time to advisors is central to Farther’s strategy, enabling them to focus more on client work and growth
  • The four-part growth engine at Farther, including done-for-you marketing and lead generation
  • How Farther’s internal teams support advisors in areas like estate planning, tax consulting and financial planning
  • The firm’s long-term approach to growth without the constraints of private equity and why consolidation is reshaping the industry.

Resources:

Connect With David Armstrong:

Connect With Taylor Matthews:

About Our Guest:

Taylor leads Farther’s executive team and shapes the overarching strategy for the firm. Prior to founding Farther, Taylor was a member of the leadership team at ForUsAll, where he helped build the fintech retirement advisory firm from $25 million in assets under management to just under $1 billion in his two years there.

Taylor previously co-founded Essmart, a social enterprise distributing tech-for-development products in India, and was an investment banker and management consultant in his early career. He graduated from MIT Sloan with an MBA and Yale with degrees in philosophy and political science.

Taylor lives in San Francisco with his wife, three children, and a very excitable dog. As Victor Hugo wrote, “There is nothing like a dream to create the future.”

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